Learn Financial Metrics & KPIs
This practical course teaches participants how to identify, calculate, and interpret financial and
operational KPIs using two business models: a manufacturing company, GutBuddy Yogurt, and an
online marketplace, SpaBooker. Participants follow the existing recorded lessons to connect business
objectives with KPI selection, analyze revenue and profitability, evaluate working capital and balance-
sheet metrics, and examine marketplace growth, monetization, and customer acquisition measures.
Course•By Bill Hanna